McDonald's Super Bowl strategy: 'Pay With Lovin' and Twitter ad break giveaways - Digital marketing case study from the Digital Training. Twitter users were lovin' McDonald's on Sunday night after the fast-food company decided to give away dozens of prizes that tied in with each Super Bowl XLIX advertiser's commercial. For instance, Twitter users who re-tweeted a McDonald's post about the toenail fungus medicine. Enter the McDonald's Super Bowl LII Sweepstakes when you use Mobile Order & Pay in the McDonald's App for your chance to win your.
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How the Chain Gave Away Every Product Advertised During the Super Bowl
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Mcdonalds super bowl giveaway -
Since alcohol can't be part of a sweepstakes, McDonald's gave away a classic arcade machine, a play on the Bud Light ad, which features a life-size game of Pac-Man. The Golden Arches advised Twitter users to follow the chain during each commercial break. Pulling off the effort was no small feat and offered ample opportunity for screw ups.
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